Who we are

DTLR has been one of the leading retailers in the fashion industry for over 25 years. We retail footwear, apparel, video games and music to all consumers; our core demographic ranges from ages 13-30. The company currently operates over 70 stores in seven regions throughout the East coast and Mid-West located in: Atlanta, Baltimore, Chicago/Indiana, North and South Carolina, Virginia, and Washington, D.C.

DTLR values the urban lifestyle and is committed to bringing the hottest fashions to the streets. By retailing the latest designs from companies such as LRG, New Era, Mitchell & Ness, G-Star Raw, Stussy as well as Levi's and shoe styles from Nike, Adidas, Polo and New Balance, DTLR is able to stay fashion forward.

With full-time Marketing, Music, and Community Outreach Departments, along with Street Teams in each region, DTLR sets itself apart from its competitors. The Marketing Department fuels DTLR with grand openings, event sponsorships, and eye-catching signage and billboards. The street team coordinates all aspects of marketing projects including club and social events, sponsorships, advertising, and grass roots marketing.

The Music Department keeps DTLR #1 in the streets by providing consumers with the latest CD's, tickets to exclusive parties and events, and most importantly artist in-stores, which gives the consumer a one-on-one experience with their favorite artists.

DTLR's Community Outreach Department targets males aged 13-21 and partners with organizations and programs that assist inner city youth and young adults.

DTLR has positioned itself at the top of the urban retailing industry with its wide selection of top brands, along with a diverse company structure that focuses on Marketing, Music, Community Outreach, and Street Teams.